USING FACEBOOK TO CHANNEL TRAFFIC TO YOUR WEBSITE

With more than 1.44 billion monthly active users and also 900 million daily active users, it can be told that Facebook is the main social networking site regarding the user base. The ever increasing popularity of Facebook has made it a good platform for business. Facebook has some rules that need to be followed by the firm groups or posts but driving traffic to your website is essential. Regardless of the quality of products you sell, without potential buyers, your efforts as a marketer and marketing service fail.


Using Facebook to attract more traffic to website

  1. Make the images big: Facebook posts with pictures get more emphasis from the users than the ones without the picture. For this reason, make the image of your product or service prominent, and you are definitely going to get more likes and shares in this way. Make the photo visually appealing and write a content which is related to the image. Do not forget to put your website link along with it.
  2. Make your updates short: While we are on Facebook, we give more emphasis on the short and regular updates than the big and irregular ones. As you are driving traffic to your website, and the website must have the full description of it. On Facebook, the witty and short updates attract more engagement. As you know that a lot of the people who use mobile for using Facebook, you need to keep this in mind while you are creating the text. Make the updates short, clear and also an intriguing teaser for the blog article.
  3. Ask questions: Questions most of the times invoke a response, don’t they? Use these questions in the right way to get actions from the friends and fans of your product or service on Facebook. Maintain the readership in mind and always keep the questions connected back to the website. Do not forget to keep the questions short, easy to read and relatable to the web page. You can mix up the types of question from the opinion getting trivia to simple problem-solving ones.
  4. Using a short view of your website: Give your fans a taste of the products or services available on your site. This will make the interested people definitely click on the link to the site. Find the perfect thing that concise and offers a flavor of the site.
  5. Host contest on your website: You can generate a lot of traffic just by publishing exciting contests, but we feel that should be related to your website. Do the publishing of this contest through your Facebook page for getting more participants. This is one of the best ways to attack crowd towards your site. There are lots of top brands who are opening contest on special occasions like Christmas, New Year, and Thanksgiving Day to get more customers.

These are the top ways which you can utilize to get more traffic on your website by the help of Facebook.

 

A NOT SO HAPPY NEW YEAR FOR ISTANBUL

A NOT SO HAPPY NEW YEAR FOR ISTANBUL39 revelers at a nightclub in Istanbul have been reported dead. An unknown gunman walked into the Reina nightclub and opened fire, killing anyone at random. This unfortunate incident happened around 1:15 a.m, as the estimated 600 people ushered in the new year. This has sparked up a nationwide manhunt for the lone gunman.

The scene of the shooting

The club, which is popular among the affluent and sophisticated customers, made it a perfect target for the attacker. Previous terrorist attacks did not hinder the citizens and foreigners alike from ushering in the new year in song and dance. It is famous for the breath-taking view from its balcony and wild parties. Among the people killed were at least 24 foreigners according to a local news agency. Most were from some parts of the middle east, others from Africa and the rest from Europe. Not all estimated 600 were killed, however. Sixty-nine were hospitalized, and there were four who were in critical condition.  Here is a video from the scene *graphic content*.

Reaction to the mass shooting

The attack was considered a terrorist attack though no one accounted for the shooting. In less than a month, this was the fourth terrorist attack on Turkish soil. The Islamic State is quickly gaining popularity therefore gaining support from the masses.

The identity of the man responsible for the loss of lives is unknown to the authorities, says Prime Minister Binali Yildirim. The Prime Minister went on to refute countless claims that the gunman was in a Santa Claus outfit, stating him to be “an armed terrorist as we know it.” The Turkish President Recep Tayyip Erdogan stated that terrorists are on the forefront in destroying the country’s morale. He further stated that “we (the Turkish people) will never give ground to such dirty games.” He stressed Turkey’s relentless effort to combat terror and secure peace in the region.

Witnesses describe the ordeal

In the rush to save their lives, a section of the revelers dived into the Bosphorus, while others crawled for safety. A witness reported to have seen a number of bodies in the club, while another told a Turkish news agency that the gunman did not spare anyone who was still alive. Gov. Vasip Sahin narrated the ordeal inside the club. “…the people just wanted to have fun and welcome the new year but he showered them with bullets, having no remorse whatsoever.” The horrific news has taken worldwide news networks by storm and has sent a wave of fear and shock among the people of Turkey and beyond.

Why Consumer Reports Doesn’t Recommend the New MacBook

Why Consumer Reports Doesn't Recommend the New MacBookApple may be selling millions of MacBook Pro Laptops, but they will not be gaining the approval of Consumer Reports. Recently, Consumer Reports said that it cannot recommend Apple’s latest product, the MacBook Pro, because the laptop failed to pass its test.

What is Consumer Reports

Consumer Reports is an American magazine that has been publishing since 1936 by the Consumers Union, which is a nonprofit organization that gives out unbiased reviews on certain products in order to help consumers pick a product they would like.

Dilemma

So why did the MacBook Pro fail to pass Consumer Reports’ approval? Well, it turns out that the laptop did very well on testing its display quality and the overall performance of the laptop. However, the laptop failed in terms of its battery life. The studies, conducted by Consumer Reports, found that the products varied drastically from trial to trial, meaning that the batteries are not built well-quality material.

According to the studies done by Consumer Reports, they tested out three of the latest MacBook Pros: a 13-inch model with a touch bar laptop, a 13-inch model without the touch bar laptop, and a 15-inch model laptop. All of these products were bought from a retail, meaning it will the same product that the average consumer will buy.

The 13-inch model with the touch bar laptop ran for 16 hours in the first trial, 12.7 hours in the second, and 3.75 in the third. As for the 13-inch model without the touch bar laptop, it lasted for 19 hours in the first trial and 4.5 hours on the second trial. The 15-inch laptop lastedfrom 18.5 hours down to 8 hours.

Why is this important

Some of you may be wondering why does this matter. Well, based on the study, each time the laptop was recharged, it lasted fewer hours than the previous time. This means that if the trials were to continue, the time would continue to decrease. This shows us that the material that makes up the battery are not of high quality. Plus, this means you will have to spend more money in the future in order to get a new battery because, based on what the results show us, it will end up not working at one point.

Conclusion

Even though with this finding, people will probably still buy the new MacBook. But, be advised – if you are going to buy one, make sure to keep some spare cash for buying a new battery – or a couple.